There's some thinking...

Great awareness of context:

It's in Apple's DNA that technology alone is not enough," said Jobs at the end of the iPad 2 event. "That it's technology married with liberal arts, married with the humanities, that yields us the result that makes our hearts sing."

Steve Jobs, at the iPad 2 announcement.

"You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete."--Buckminster Fuller